SILVER - Best Innovation Lettings Agency 2013
Technology is at the heart of the Carter Jonas entry and this innovation prompted the interviewing judge to proclaim that the idea had actually changed his perception of the agent. Carter Jonas' idea is focused on generating more enquiries and business from landlords and tenants. It has monitored the trend for QR codes and decided they're not for the business as they can be clunky and need specific software to read. Instead it is pinning its efforts on quick links - shortened urn addresses - which have made the transition from social media in to mainstream marketing. Every single property now has a unique quick link attached to it which appears in all Carter Jonas' advertising and marketing. The quick links are set-up to work on any device, from desktop PCs through to the latest smartphones and tablets. The quick links have three times the response rate of QR codes, deliver 40% more property viewings and can be constantly measured for success rates. The judges were sure that the use of quick links would soon be adopted by other agents but as far as lettings agents entered into the innovation category, Carter Jonas appear to be the pioneers.