Lettings Agency of the Year Awards
Letting Agency of the Year Awards 2016
Lettings Agency of the Year
Outstanding Contribution
Regional Winners
Specialist Winners
Individual Awards
Winners by Company Name
Judges' Report
Estate Agency of the Year Awards 2016
View the 2016 Winners

Best Website Estate Agency 2016

The entrants in this category showed a real shift in thinking and those who stood out think like the customer, not like an agent. EweMove is no exception – they’ve looked at what the customer wants and changed their processes accordingly. They absolutely understand user journeys and funnel them through accordingly but always with the business benefit in mind as well. There is a strong focus on customers and their experience alongside ensuring franchisees have the best tools available to deliver great service. The high-performing website is used to reinforce messaging; the search facility takes them to the local branch page but the results return the entire EweMove stock. The usability is constantly tested and evaluated across all platforms and tools. The technology is integrated with the bespoke Ewereka CRM system. Once someone has registered, they can book viewings and valuations 24/7, and there is also a live chat function. Both the organisation and the website are very impressive.

Best Franchise Estate Agency 2016

EweMove won the silver in this category last year so we’re pleased to reward its improvement with the gold. It is offering a hybrid service through a trusted local person but with a service level that exceeds that of most traditional agencies, and with specific guidance to either match or slightly exceed the average price. This is justified by the extensive training given to the franchisees, and through the technical support and excellent suite of tools. Viewings are targeted to be 100% accompanied and its in the DNA of the franchise to provide value so the fee structure is dependent on set criteria being met. Vendors would choose Ewemove because of the highest level of personal service which is supported by a fantastic brand and joined up services. Ewemove offers a fantastic proposition that gives franchisees the tools, skills and freedom to succeed in a very structured, compliant and culturally fun environment. 

Best Estate Agency to Work for 2016

This award is judged on a different basis to the rest of the awards. Entrants are given an online questionnaire to distribute to their team which asks individuals to rate statements about their employer on a scale ranging from “Strongly Agree” to “Strongly Disagree”.

The questions are designed to discover how each individual views every aspect of their employment, from how valued they feel, to remuneration, career prospects and progression and if they’d recommend their employer to a friend or family member.

Companies are required to gather responses from at least 40% of their team in order to be judged for this award. All replies remain anonymous but each response is checked to ensure it is an individual and genuine response. Answers are then analysed, and we are delighted to recognise the following companies.

These are businesses which are setting the standard for employee best practice and which should be congratulated on the motivation and loyalty they engender in their teams.

Best Innovation Estate Agency 2016

Innovation is the lifeblood of EweMove, forming the basis of their whole ethos. The EweTube Express is a video system that can be used across many channels in the business, and the main emphasis is on using video to enhance communication. Particularly impressive is the way it’s used as a marketing tool with all stakeholders so attracts new franchisees and strengthens the relationships with vendors and buyers. Over 90% of the network uses it and over 5,000 videos were produced last year. It allows franchisees to ‘strike whilst the iron is hot’ as it gives analytics in real time on when and how often a property is viewed. The directors understand that the vendor should be the priority in the first instance, however it is also vital to understand that the buyer provides vital income streams. The franchisees often have entrepreneurial flair and this is harnessed for the benefit of all parties.

Best Franchise Lettings Agency 2016

Ewemove Sales and Lettings is a well-rounded business which enables people to start as a home-based operator but with the ability to quickly move to premises if they so desire. First year start-up costs are kept low and are deducted on a per-transaction basis. This changes to a more traditional franchise payment structure from year two onwards but this flexibility in year one allows franchise owners to build a nest egg and feel encouraged that they have the capability of building a really profitable business. In an independent survey carried out by franchise consultancy group, Smith and Henderson, Ewemove scored very highly and was the only lettings agency to be recognised - feedback from owners showed that they really value the high level support they receive from Head Office. Marketing control is retained by Head Office and all materials are generated centrally in order to maintain brand consistency and for accurate lead measurement. They also focus on giving back so for every property they rent, they fund the building of a new home in Nepal.

Best Website Lettings Agency 2016

The overarching web requirement for the directors at EweMove was to provide both tenants and landlords with an optimum online experience. They started by surveying the franchise owners and then used their responses and insight to design the online offering. They worked with a number of independent specialists to build a robust back-end system that would allow them to offer an array of search functions and information but would also give them easy access to analytics. The live chat function has been well received and is allowing EweMove to be totally responsive to their clients’ needs: 48% of online chats take place outside office hours. They see the main function of the website as allowing customers to connect with the EweMove brand and its people, so the site is full of relevant information that people can relate to including testimonials, Trustpilot rankings and landlord interview videos.