Lettings Agency of the Year Awards
Letting Agency of the Year Awards 2016
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ESTATE AGENCY
OF THE YEAR
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Homes 4 U
www.homes4u.co.uk

Best Social Media Lettings Agency 2016

homes4u set out a clear set of objectives for its social media activity and fully understands how this dovetails into the overall marketing plan. There is clever and careful consideration of where they appear in line with where they know their clients hang out. As the student market makes up the majority of the tenant base, they designed a campaign to really engage with this group. Having analysed the activities they thought were the most likely to maximise student participation, they offered Nando’s vouchers to any student who submitted a selfie in front of a homes4u board. The panel particularly liked the fact that they’d run a similar campaign using an iPad mini as a prize and whilst both hugely increased the number of followers, they found that chicken is a greater incentive for student participation than electronic goodsĀ  - a great example of an agency flexing and evolving its services to meet its clients’ needs! It is evident that this agency has an innate commercial understanding of the value of social media.

Medal