Lettings Agency of the Year Awards
Letting Agency of the Year Awards 2016
Lettings Agency of the Year
Outstanding Contribution
Regional Winners
Specialist Winners
Individual Awards
Winners by Company Name
Judges' Report
Estate Agency of the Year Awards 2016
View the 2016 Winners
 
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ESTATE AGENCY
OF THE YEAR
ABOUT US CONTACT
Portico
www.portico.com/

Best Medium London Estate Agency 2016

Portico is very clear as to the ethical way it wants to operate. The majority of the staff are promoted from within so the level of knowledge is exemplary, and client care is always delivered to Portico’s required service standards. The team is extremely motivated as they can see a clearly defined career path. The Portico Places card gives buyers and sellers discounts at local businesses, and a branded move-in bag given on completion day provides a selection of helpful items from a bottle of wine to a toilet roll. Clever use of a newsletter helps them keep in touch with both buyers and sellers, providing an informed round-up of market intelligence and property particulars. Vendors can access two levels of service: comprehensive and concierge, which includes discounts on verified tradesmen and cleaning services, even for vendors in their new properties who have purchased through other agents.

Best Marketing Lettings Agency 2016

Portico absolutely deserves to win the gold in what the judges felt was a highly competitive category with some fantastic contenders. Its submission was based on the success of its “Portico Places” loyalty card offering which gives clients discounts at local businesses and now has over 5,000 users. From the outset, the directors were very clear about what they wanted to achieve with this campaign and knew exactly what the desired results were. It was one of several campaigns which launched following a big rebranding exercise and its key aim was to create a brand more in-line with retailers than traditional agency. The insightful, local, consultative and approachable brand aims of the agent are well represented by the campaign in the honest local business reviews. The interaction between the agent and the local community is completely different to that of any other agent and the number of potential clients in the local area who are involved in the scheme and interacting with the Portico brand on a daily basis is impressive. Portico appears to have executed an extensive campaign very well and the benefits are ongoing.

Medal